Blog tasks: The Times case study - Audience and Industries
Audience 1.) The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. 2.) The Times tends to attract an audience that it older and more traditional (Conservative politics), so the stories are targeted towards these values and beliefs to target their specific audience. 3.) The Times tends to attract an audience that it older and more traditional (Conservative politics) , so the stories are targeted towards these values and beliefs to target their specific audience. Mode of address: The Times employs a formal style with advanced language to reflect the needs of the audience. 4.) Surveillance/Information The main reason we read newspapers is to find out what is going on in the world around us. News, different opinions, information about current affairs. Th...