Blog tasks: The Times case study - Audience and Industries

Audience

 1.)The Times target audience is older with over half the audience aged 55+. In terms of social class, they are overwhelmingly in the ABC1 social classes - 62% from social group AB. This means Times readers are likely to be professionals, managers or company owners. 

2.)The Times tends to attract an audience that it older and more traditional (Conservative politics), so the stories are targeted towards these values and beliefs to target their specific audience.

3.)The Times tends to attract an audience that it older and more traditional (Conservative politics), so the stories are targeted towards these values and beliefs to target their specific audience. Mode of address: The Times employs a formal style with advanced language to reflect the needs of the audience.

4.)Surveillance/Information 

The main reason we read newspapers is to find out what is going on in the world around us.  News, different opinions, information about current affairs. This includes British politics and Britain's place in world politics and economics (patriotic). The Times focuses on hard news that we expect from a broadsheet newspaper - politics, economics, world news etc.

Diversion/Entertainment
One of the main reasons we read newspapers is for entertainment. The Times has evolved over recent years to contain more stories that provide entertainment or diversion. It also targets people with disposable income and an interest in culture/status and how they are perceived. 

5.)Personal Identity 
A Daily Mirror reader will probably think very differently from a Times reader. Even if a reader does not always agree with a viewpoint the newspaper puts forward, they may still be agreeing with the values being shared. The Times newspaper seems to endorse the Conservative party and show their strong affiliation with the political party by the way stories are constructed. The way businesses are represented also shows the Times values private companies over working class people. 

Industries

1.)The Times is owned by News UK (a subsidiary of News Corporation). News Corporation is a conglomerate mostly owned by Rupert Murdoch, an Australian media mogul with many business interests worldwide such as the Fox network in the USA. 

2.)The Times circulation in 2019 was 376,000, down 12% in a year and much lower than the high point of over 800,000 in the 1990s. Since 2020, The Sun and The Times have not published their circulation figures, perhaps to prevent knowledge of how many readers they have lost.

3.)n response to the decline in print newspapers, the Times has: Moved towards a multi-platform landscape. This means that it publishes and synchronises across its print, desktop and mobile platforms. Some newspapers (e.g. The Times) have a paywall on their online content. The Times has had a hard paywall since 2010, but it often experiments with making content available for free. Last summer, it began free registrations and has been adding around 30,000 a week.

4.)It was replaced by the Independent Press Standards Organisation (IPSO).

The role of IPSO is to:
Regulate 1500 print and 1100 online titles
.Listen to complaints about press behaviour.

5.)There is currently a heated debate in the media regarding whether the newspaper industry requires stronger regulation. Some people argue that the newspaper industry cannot be trusted to regulate itself using IPSO and that stronger, statutory regulation should be introduced instead. This would also implement the recommendations of the Leveson Inquiry which followed the phone-hacking scandal. There are links in the extension tasks below if you would like to read more about the newspaper regulation debate.
 

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