January learner response

) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

 www:This is a good lesson in the consequence of missing or unfinished blog work. This assessment was based on real GCSE questions so tells you the knowledge and exam technique you will need in all your exams in year 11.

ebi:Dont leave questions blank:q3 is 8 of the 34 marks. Try and answer something.

Revise reception theory and industry terminology.

q6 has a strong opinion which is great. Now you need to support it with detailed evidence from the cps.

Read the mark scheme for this assessment carefully (you'll need your Greenford Google login to access this). Write down the mark you achieved for each question:

1)1

2)0

3)0

4)0

5)2

6)5

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this. If you got any media terminology wrong in the assessment you can make a note of it here.

Name two benefits of vertical integration?

more profit for parent company

control and creative program 

3) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? Copy in one answer from the mark scheme that you could have used.

 preferred• Women are portrayed in a subversive / non-conventional way as their

strength and independence is highlighted by the image (pose / pride in

facial expression etc.)

oppositional • Women may be insulted by the lack of femininity in the advert or find the

image derogatory. They may think that the woman does not promote

4) Now look at question 4. Write a definition of vertical integration plus the benefits of it to revise this key industry terminology. You may find the blogpost on ownership and control helpful here.

Vertical integration is when one conglomerate owns different companies in the same chain of production.( chance to make money at every stage of production)

5) Finally, look at your 20-mark essay - question 6. Read this exemplar answer to help give you an idea of what a top-level response looks like. Then, write five points from either the exemplar answer or the mark scheme that you could have used in your answer. This will be excellent revision for a future film industry exam question. 

• Black Widow as a Hollywood blockbuster cost $200m to make – far more than

independent films. However, due to the impact of Covid-19 on cinemas and the film

industry, the film only made $379m at the box office – much lower than similar

Marvel films that usually make around $1 billion at the worldwide box office.

• The importance of franchises and star power in Hollywood blockbusters. Big names

are cast to draw audiences in e.g. Scarlett Johansson. Regardless of reviews a film

receives, star power ensures a degree of box office success and the Marvel

franchise has a huge existing audience ready to watch the next film.

• The importance of marketing a blockbuster film worldwide is clearly demonstrated by

the massive Black Widow marketing campaign across billboards, YouTube and

social media. There were also interviews with the big stars across Zoom and lots of

video content and teaser trailers produced by Disney and Marvel.

• Black Widow was released on IMAX and sold as the true experience for Marvel fans

with the widest screen in existence. Independent films in contrast will not be shot or

released on IMAX.

I, Daniel Blake:

• Due to the gritty, hard hitting social message of the film it was marketed in a differentDue to the gritty, hard hitting social message of the film it was marketed in a different

way to the Hollywood ‘blockbuster’ Black Widow. Indeed, it could be argued that Ken

Loach was not trying to compete with Disney and Marvel but instead reach a narrow,

niche audience with a powerful political message.