Summer project tasks

1.)The distinctive feature of Innocent Drinks is their dedication to using only natural, nutritious ingredients packed in environmentally friendly materials without the addition of artificial sweeteners or preservatives. Their products are created entirely of fruit and vegetables, and the focus is on their wholesomeness and purity.

2.)The target market for the Innocent Drinks advertisement is those who value natural and sustainable products and who are health-conscious. Although this audience is diverse in terms of demographics, it can be focused on the following:

Characteristics:

Age range: 18–45
Gender: Every gender

Class of Income: Middle Class
Location: Suburban and urban regions
Education: Completed both high school and college
Psychographics:

Values: wellbeing, health, and sustainability of the environment
Active, health-aware, and socially concerned lifestyle Interests: outdoor activities, fitness, sustainable living, and a good diet
Behaviour: Propensity to buy ecological and organic goods; drawn to companies that follow moral and environmentally responsible standards
Because they are more likely to spend money on health and wellness products, this demographic is specifically targeted. They are also more likely to be impacted by a company's dedication to ethical and sustainable business practices.

3.)

The advertisement stands out for having colourful, entertaining, and captivating images.

Camerawork: To highlight the natural hues and textures of fresh fruits and vegetables, the advertisement uses close-up images of them. In order to emphasise the product's attractiveness and freshness, there are also dynamic images of it being poured into a glass.


Editing: The editing is brisk and animated, in keeping with the upbeat tone of the advertisement. The seamless flow created by the transitions keeps viewers interested.

Sound: The brand's positive, health-conscious image is reinforced by the lively and uplifting soundtrack. The product's main advantages are conveyed clearly by the amiable and animated voiceover.

Mise en scene: Often featuring sunny, well-lit kitchens or outdoor landscapes, the settings are airy and bright.The brand's connection to health and the natural world.

4.)

People: A wide range of ages, genders, and ethnicities are represented in the advertisement. This illustrates how inclusive and widely appealing the product is.

Groups: Families and active, health-conscious individuals make up the majority of the representation. Their portrayal of them as content, vivacious, and leading a healthy lifestyle is consistent with the brand's natural goodness and vitality tagline.


Brand: Innocent Drinks is portrayed as a lighthearted, reliable, and ecologically conscious company. The advertisement reaffirms their dedication to sustainability and health by showcasing their usage of natural products and eco-friendly packaging.

In conclusion, the Innocent Drinks commercial skillfully conveys its USP through vivid imagery, captivating audio, and inclusive portrayal. The target audience finds the emphasis on environmental sustainability and health to be intriguing. 

LUCOZADE:

1.)USP:Vitamin Water's twin purpose of supplying vital vitamins and minerals and hydration is its unique selling proposition. It provides a tasty substitute for ordinary water and, thanks to its vitamin and electrolyte fortification, delivers health benefits. Every variation is designed to fulfil particular nutritional requirements, such supplying antioxidants, immunological support, or energy.

2. The intended audience
The target market for Vitamin Water consists of active, health-conscious people looking for quick, wholesome beverage options.

Demographics:

• Age: 18-45
• Gender: All genders
• Income Level: Middle to upper-middle class
• Location: Urban and suburban areas
• Education: High school diploma to college-educated

Psychographics:

• Values: Health, wellness, convenience, taste
• Lifestyle: Busy, active, health-conscious, on-the-go
• Interests: Fitness, wellness, healthy eating, convenience products
• Behaviour: Likely to purchase health and wellness products, interested in functional foods and beverages,prefers products that provide added value beyond basic hydration

3. Technical Design of the Commercial
Bright, captivating, and dynamic visual and aural components are often used in Vitamin Water advertisements to draw in and hold the attention of viewers.


Camera Operations:

The advertisement frequently highlights the drink's freshness and attraction with close-ups of the beverage and its ingredients that are vivid and colourful.
The product's adaptability is demonstrated via dynamic, fast-paced views of people participating in a variety of activities, such as working, exercising, or socialising.
Revision:

The editing is dynamic and fast-paced, with seamless transitions that keep the pace bright and cheery.
The target audience's active lifestyles are reflected in the visual flow, which evokes a sense of excitement and vigour.
Audio:

lively, catchy soundtrack that goes well with the exuberant images.

Reinforcing the theme of health and vitality is a clear, passionate voice over or text overlay that highlights the characteristics and benefits of the product.
Setting the scene:


Scenes that are sunny and bright outside or contemporary and tidy within that inspire feelings of health and wellbeing.
The product is being consumed by attractive, fit people in a range of contexts, which strengthens the brand's relationship with an active, health-conscious lifestyle.
4. Human Representations in the Ad:

The commercial showcases a varied cast of people from a range of ages, genders, and races, demonstrating inclusivity and widespread appeal.
The device is portrayed as a necessity for an active lifestyle by showing people who are active, healthy, and involved in a variety of physical activitiesTeams:

The majority of the representation consists of active, health-conscious people and groups, like gym-goers, athletes, and working professionals.
The way that social environments are portrayed, like friends sipping Vitamin Water together, highlights how important the product is to daily social interactions and active living.

Name:

The brand image of Vitamin Water is one of a contemporary, health-conscious company that offers wholesome, easily accessible hydration.
The brand aligns itself with the ideals of sustainability, wellness, and health by emphasising its dedication to high-quality ingredients and practical advantages.

In conclusion, the Vitamin Water commercial skillfully conveys its USP through vivid imagery, dynamic editing, and inclusive portrayal. It is an appealing option for consumers who are health-conscious and active because of its focus on taste, convenience, and health, which appeals to the target market.

PROJECT :

1) Brand of Health Drink: Brand: VitalFlow
Drink: VitalFlow Boost (a natural energy and focus drink)

2) New Slogan for the Health Drink: Slogan: "Ignite Your Potential"

3) Main Character(s) that Will Appear in Your Adverts: Advert 1: A young, ambitious skateboarder named Max.
Advert 2: A creative, tech-savvy college student named Zoe.

4) Narrative: What Will Happen in Your First Advert? Advert 1: Title: "Skate Beyond Limits"
Setting: A vibrant, urban skate park.
Plot: Max, the skateboarder, is attempting a challenging trick that he’s been practicing for weeks. He’s visibly tired and frustrated as he fails repeatedly. He takes a break and drinks VitalFlow Boost. The moment he finishes the drink, his energy and focus visibly improve. With renewed confidence, he lands the trick perfectly. The advert ends with Max performing a high-five with his friends, who cheer him on. The final shot shows Max enjoying the drink with the slogan "Ignite Your Potential" and the VitalFlow logo.

5) Narrative: What Will Happen in Your Second Advert? Advert 2: Title: "Elevate Your Vision"
Setting: A modern college dorm room and a campus tech hub.
Plot: Zoe is working on a major tech project that’s due soon. She’s overwhelmed by deadlines and caffeine crashes. After a sip of VitalFlow Boost, she becomes energized and focused. The scenes transition between her brainstorming in her dorm and presenting a flawless pitch in a campus tech competition. Her project is a hit, and her peers and professors are impressed. The advert concludes with Zoe celebrating with friends and a close-up of her holding the drink with the slogan "Ignite Your Potential" and the VitalFlow logo.

6) Where Will You Film Your Adverts? Advert 1: Urban skate park with vibrant graffiti and dynamic skateboarding action.
Advert 2: Modern college dorm room and a sleek, high-tech campus tech hub.

7) Who Will Be in Your Adverts? Advert 1: Max will be portrayed by a young, energetic skateboarder who is a rising star in the skateboarding community.
Advert 2: Zoe will be played by an up-and-coming actress known for her roles in college or tech-themed dramas.

8) What Music Will You Use for Your Adverts? Advert 1: Upbeat, high-energy track with a fast tempo, such as "Feel It Still" by Portugal. The Man.
Advert 2: Inspirational and motivating track like "Glorious" by Macklemore ft. Skylar Grey.
Voiceover: A dynamic, engaging voiceover by a young, charismatic voice actor, like Zendaya, to connect with the target audience.

9) How Will Your Adverts Appeal to Your 15-30 Year Old Target Audience? Advert 1: The skateboarding scene, energetic music, and the focus on overcoming challenges will resonate with teenagers and young adults who are into action sports and personal achievements.
Advert 2: The tech-savvy setting and focus on academic and creative success will appeal to college students and young professionals who value productivity and innovation.

10) What TV Channel and Programme Would Your Advert Appear During and Why? Advert 1: Channel: MTV
Programme: "Ridiculousness"
Reason: This show attracts a younger audience and features high-energy, action-packed content that aligns with the skateboarder’s lifestyle.

Advert 2: Channel: Netflix
Programme: "The Big Mouth" or "Never Have I Ever"
Reason: These shows target a similar age group, focusing on young adults and their life experiences, which fits well with the college and tech themes of the second advert.

By focusing on relatable characters and high-energy, motivational content, these adverts will engage the target audience effectively and highlight the benefits of VitalFlow Boost.