OMO advert: blog tasks

 1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

women were presented as housewife and slaves as you would call it they were advised to stay at the house and look after the children and cook and clean.This however changed each year and is seen now as sexist.

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

The heading promotes the product because it suggest that it will clean your white clothes so will that they will glow also the typography promotes the product because it is noticeable.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

the mise-en-scene in the advert for costume is that the woman is wearing a green dress also she is hanging clothes with a distressing smile suggesting woman in society are emotional and love to do chores. Another mise-en-scene is the make-up that suggests for a woman to be beautiful they need make-up also the props which are clothes on a line suggesting that woman are supposed to household tasks.

5) Why is a picture of the product added to the bottom right of the advert?

To show the customer what the product looks like if they wanted to buy it in the store.

6) What are the connotations of the chosen colours in this advert - red, white and blue?

the connotation of red white and blue are the UK flags.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text “whiteness alone won’t do” uses persuasive language  to encourage the audience to buy the product by suggesting that cloths just being white isn’t good enough but by buying OMO you clothes wont only be white they will be “bright” this follows there slogan “adds brightness to whiteness”.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

post ww2 woman would be thought of being covered in makeup and being housewife.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading for this advert is that women are supposed to do all the housework happily and that women are owned by their husbands. This is shown by her happily hanging all men’s clothes with a deranged smile on her face and also by the red lipstick she is wearing which connotes sex as well as the dress.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
A modern audience would consider this advert sexist and  it wasn’t until 1972 that woman got equal rights in America.

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