Introduction to advertising

 Introduction to advertising

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.


slogan=taste the different flavours of each skittle this can indicate that since each flavour is the colour of the rainbow.

pictures=you can see the skittles flying in the shape of a rainbow and the colour of a rainbow

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