Galaxy 'Chauffeur' advert: blog tasks

 1) What key conventions of TV advertising can you find in the Galaxy advert?

slogan

product shot

usp

mise en scene


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

That galaxy is luxurious due to the fact that the car she was being driven is expensive


3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 

Audrey Hepburn was a huge Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model.

4) What is intertextuality?

 the phenomenon of one text referencing, quoting, or alluding to another text.


5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?

She is wearing respectful clothing which could be the normal clothing 1950s.


6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in 

the advert - it does not use all seven). 
the donor when she takes the hat.
hero when he drives her
princess when shes saved by the hero

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?


it follows Todorov's equilibrium theory because the problem is that the bus has crashed and she has no where to eat her Galaxy chocolate bar and the problem is solved when a man rolls up in his car next to the bus and she gets a ride with the man.

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 

Audrey is presented as a pretty, helpless heroine waiting to be saved 

9) What representations of gender can you find in this advert

One representation of gender is that men are supposed to drive this is shown by only the men driving in the entirety of the advert.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts?

- Although there were lots of stereotypes in the ad, it will state that their chocolate is better than anyone

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