Audience effects theory:


1) Write a definition of a passive audience: 

An audience that is exposed to media material but doesn't actively engage with the content or messaging.

2) Write a definition of an active audience:
Active is when an audience is engaging and responding to media messages and are able to question the message
3) Write a definition of the hypodermic needle theory:
a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences.

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumer and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 
INFORMATION/SURVEILLANCE: BBC NEWS
why: it tells us information 
PERSONAL IDENTITY: RAVEN
 > Why: Because its about a big family and i myself have a big family.                                            
DIVERSION/ENTERTAINMENT: Fortnite                                                                                                                                                                                                                                       
 > Why:  fortnite because it helps you escape from reality after a hard day of work.
RELATIONSHIPS:END GAME
 > Why: this is because most of the audience know the characters 
5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above)  #

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             

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