Demographics and Psychographics

1)What information do media companies use to create a demographic profile of their audience?
A demographic audience profile defines groups based on things like age, gender, income, education and occupation.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

it helps the companies understand what the customers like and it gives an overall prediction of what the age group their profiling likes.

3) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 
 I THINK IM A REFORMER BECAUSE IM INDEPENDENT AND AND SELF WORKING PERSON I ALSO FEEL LIKE I CAN TAKE CARE BYMYSELF



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