Tatler: case study blog tasks

Examine the Tatler Media Pack first. Look at page 2 and see how the editor presents the magazine.


They claim that it is incredibly aimed towards the wealthy.



2) Go to the Media Pack's page 4. Pay attention to the physical magazine rather than the internet, tatler.com. Indicate the following essential demographic statistics: percentage of people living in London and the South East, age, gender, and ABC1 (social class). What can be inferred about the typical Tatler reader from these demographic details?


73% of women

ABC1: 83%

Age on average: 41 Rich and stylish women and grownups are the primary target audience.


3) Refer to page 6. How do readers of Tatler feel about fashion? What is the amount of money they spend?


£843 million was spent in the UK on fashion.


4) Turn to page 10. Which Tatler special editions are available all year long? What does this imply about the readers of Tatler? What about Tatler's ideal psychographic audience group?


They cater mostly to people's interests, such as fashion and beauty, and include annual guides and supplements.


Media vernacular



1) What varieties of typeface are there on the Tatler cover? What meanings do serif and sans serif typefaces convey?


The magazine's name, which stands out at the top and has a contemporary vibe, is typeset in serif font for the title/heading. But for everything else, such as the cover lines, they utilised sans serif.


2)What appeal does the Tatler target audience find in the cover lines?


Since the book is aimed at adults, the cover lines discuss more upscale topics and allude to women's interests in romance, fashion, and other areas. Additionally, they discuss the "Westminster web" of the British establishment, which carries a connotation of authority and indicates that the journal caters to the upper class who have sway over Britain.


3) What meaning does this specific front cover's Tatler colour palette convey?


The use of the colours green, black, and white denotes a natural, elegant, smart, and sophisticated colour scheme.


4) How is the main picture intended to pique readers' attention in the magazine? Make three arguments for your response. The model, for example

prejudices about the upper class in Britain are subverted in the main image, which also perpetuates gender prejudices about women modelling for magazines because it's their job and men don't have to. This is further demonstrated by the pink costume colour, which is portrayed in society as a feminine colour, and the flawlessly styled hair and cosmetics. Additionally, the model's jewellery suggests affluent lifestyles.


Illustrations


1) Who are the notable personalities or celebrities featured on the cover? How come you believe Tatler featured them on the front?


Tatler has a soft spot for British royals, and Max Johnson, the brother of Boris Johnson, is a wealthy and sophisticated man who is connected to the former prime minister.


2) What do the cover lines imply about the way of life of the wealthy in the United Kingdom?


The cover text, written in sans serif, conveys an impression of modern, sleek, and up-to-date Britain. It also demonstrates the influence and power that wealthy individuals have on affluent Britain.


3) When examining the image and cover text together, consider the various groups of people and how they are portrayed on the cover. (For instance, sexes, wealth, race, and ethnicity, etc.) 


Wealthy people are portrayed as powerful, affluent, upperclassmen.


4) Are any stereotypes being challenged or strengthened? How? Why?


Because it targets women rather than both women and men, it demonstrates inequity and subverts gender preconceptions, which are being reinforced.






























































































































































































































































































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