Statement of Intent: task
Introduction Product: We will use a natural energy drink made from green tea and superfoods, called "Vitality Boost." Slogan: "Fuel Your Passion, lighten Your Day!" Campaign Pitch: Our campaign will showcase young individuals achieving their goals and living vibrant lives, emphasizing how "Vitality Boost" supports their journey. Media Language To meet the brief, we will create two 40-60 second adverts aimed at teenagers and young adults, highlighting their aspirations and life goals. The narrative will follow a diverse group of friends pursuing their passions—one as a dancer, another as an athlete. We will use dynamic camera shots, including close-ups of the characters and wide shots of energetic group scenes, with a focus on the product in action. Mise-en-scene: Settings:in a shop,greenford 6pm Costumes: Trendy, casual outfits that reflect individuality and confidence. Props: Fitness gear and art supplies to emphasize creativity and activity. These e...