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  Film Industry: Marvel Cinematic Universe blog tasks 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? The Marvel Cinematic Universe - or MCU for short - is the shared place where all 22 films featuring the comic book characters are set. 2) How much money have the MCU films made in total according to this article? The MCU is the  most successful film franchise of all time , making more than $18.2bn (£13.7bn) to date. 3) Why did Marvel create the Avengers films? The Avengers were created  to create a new line of books to sell and to cross-promote Marvel Comics characters . 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Spider-Man was sold to  Sony. Sony and Marvel have now agreed a partnership that allows Tom Holland's Spider-Man to appear in MCU films. 5) Which company owns the rights to the Fantastic Four and the X-Men? The Fantastic Four series and the X-Men were sold ...

  Ownership and control: blog task 1) Why did Facebook buy Instagram for $1bn? The reason why  Zuckerberg wanted to buy Instagram as it was becoming a threat to  Facebook. As  Instagram was rapidly becoming a big app mark new the remove any competition or threats towards  Facebook. 2) What are the benefits for media companies of vertical integration? Some benefits are that you get more profit and creative  control. Among  the most notable potential benefits of vertical integration are:  greater economies of scale. 3) What are the benefits for media companies of horizontal integration? one benefit of using horizontal integration is that  I ncreasing market share, reducing competition, and creating economies of scale . 4) What is a subsidiary?  subsidiary is  a company that belongs to another company, which is usually referred to as   holding company. 5) Give three examples of media companies that have used synergy to maximi...

  Audience effects theory: 1) Write a definition of a  passive  audience:  An audience that is exposed to media material but doesn't actively engage with the content or messaging . 2)  Write a definition of an  active  audience: Active is  when an audience is engaging and responding to media messages and are able to question the message 3) Write a definition of the  hypodermic needle  theory: a linear communication theory that suggests that media messages are injected directly into the brains of passive audiences . 4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumer and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification. The first one is done for you:  INFORMATION/ SURVEILLANCE: BBC NEWS why: it tells us information  PERSONAL  IDENTITY: RAVEN  >  Why: Because its about a big family and i my...

Media assessment learner response 1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW; THERE IS CLEAR POTENTIAL HERE BUT ALSO A GOOD LESSON IN THE DEMANDS OF GCSE ASSESSMENTS AND ASSESSMENT AND EXAMS. EBI;YOU NEED TO WRITE A LOT MORE-PARTICULARY FOR 12 AND 8 MARK QUESTION. 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  1)0 2)1 3)2 4)2 5)2 6)3 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. Question 4. I  did good in question 4 because in the image given you can see the 3rd world  environment. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. Question 6. the perfume in the Beyoncé advert is trying to make her seem indep...

  Reception theory: 1) What is the preferred reading of a media text? Preferred Reading -  how the producer wants the audience to view the media  text. Message or ideology belief the producer wants to enforce. 2) What is the oppositional reading of a media text? Oppositional reading:  the reader is in a social situation that places him or her in direct opposition to the dominant  code. Consumer  takes away and opposite message or belief.  3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? he uses violence money and drugs to show respond to the fact that teenage knife crime has increased in the recent years. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? the reason they may reject this is because some young people may not relate to how this trailer is stereotyping  them to be. 5) Write a 150+ word analysis of the McDonald's advert...